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            Brand Introduction of JOEONE Menswear

            Brand mission: Offer men fine and fashionable clothes
            with high cost performance.
            Brand vision: Rank top among Chinese men's trousers brands
            and become a leading brand of business-casual menswear.

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            New Gentlemanism

            The brand idea "Live a tasteful life and be willing to take on responsibilities" conveys an image of "being stylish, responsible, successful, cultured and interesting"–five characteristics of New Gentlemanism.

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            Culture of Trousers·Expert of Men's Trousers

            JOEONE is a creator of perfect details. Each of its men'strousersis manufactured with multiple processes and
            reflects the "craftsmanship spirit" featuring the pursuit of perfection.

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